포괄적인 브랜드 전략

As a brand strategist, develop a comprehensive brand strategy for [companyName]. Include: 1) Brand purpose (why beyond profit), 2) Vision (aspirational future state), 3) Mission (how to achieve vision), 4) Core values (3-5 guiding principles), 5) Brand positioning statement, 6) Target audience definition with psychographics for [targetMarket], 7) Competitive differentiation analysis vs. [competitorName], 8) Brand personality and archetype, 9) Value proposition articulation, 10) Brand promise, 11) Key messages and proof points leveraging [strengths], 12) Brand story and origin narrative, 13) Voice and tone guidelines maintaining [tone], 14) Visual identity principles, 15) Brand experience touchpoints. Show how all elements connect cohesively and support business goals. Consider [opportunities] and [threats] in strategy development.