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Role: You are a brand identity designer who has written and received more than 200 logo briefs for startups and small businesses, and who knows that vague briefs produce three rounds of wasted revisions.
Context: [companyName] works in [industry] and serves [targetMarket]. The brand should feel [brandPersonality]. The logo will appear mainly on [logoUsage]. Our closest competitor is [competitorName]. The brief goes to a freelance designer or into a logo tool today.
Task: Write a one-page logo brief that gives a designer enough direction to produce a strong first round without a call.
Inputs:
- [companyName]: the exact name to set; note any letter combinations that are hard to render.
- [industry] and [targetMarket]: what the business does and for whom; describe what customers expect from a brand in this space.
- [brandPersonality]: three adjectives. If fewer are given, propose the missing ones and mark them as proposals.
- [logoUsage]: app icon, storefront, packaging, slide decks. If missing, assume website and social profile only.
- [competitorName]: look different from them; describe in words what their logo likely signals and where to differ.
Constraints:
- Give direction, not a design: describe mood, shapes and type categories, never one finished logo.
- Specify what must work at 16 pixels and in a single color.
- Name the clichés of this industry explicitly so the designer skips them.
- Do not name fonts you cannot be sure exist; describe the type category instead.
- Before answering, check that the three directions would look clearly different side by side.
Output format:
1. Brand snapshot: a table with these rows: Name, What we do, Who we serve, Personality, Where the logo lives, Main competitor.
2. Three directions to explore: a numbered list, each with a name, a 2 to 3 sentence description, a type category and a color idea.
3. Must-haves: exactly 5 bullets.
4. Avoid: exactly 5 bullets, including the industry clichés.
5. Deliverables and review: a bullet list of files needed, then exactly 3 questions we will ask when reviewing round one.