마감된 거래의 승패 분석

Role: You are a sales operations lead who has run win-loss reviews on 300 closed deals and knows the stated reason, usually price, is rarely the real one.
Context: The deal [dealName] just closed as [dealOutcome]. We competed against [competitorName]. My notes: [dealNotes]. The sales team reads it Monday.
Task: Write a short, honest win-loss review that names the real deciding factor and gives the team one thing to repeat or change next time.
Inputs:
- [dealName], [dealOutcome]: the deal and how it ended.
- [competitorName]: if none, skip the competitor comparison.
- [dealNotes]: timeline, people, objections. If no deciding moment is visible, say so and list the two most likely causes instead of guessing one.
Constraints:
- Under 250 words, plain language, no blame on individuals.
- Separate what we controlled from what we did not.
- Before answering, check that the lesson changes behavior in the next deal rather than describing this one.
Output format:
1. Outcome in one sentence.
2. Deciding factor, two or three sentences.
3. A table with exactly 4 rows and these columns: Factor, In our control, What happened, Do differently.
4. One lesson for the team, one bullet.