경쟁 포지셔닝 전략

As a competitive strategy expert, help [companyName] develop a strong competitive positioning strategy in the [industry] market.

**Company Information:**
- Company: [companyName]
- Industry: [industry]
- Product/Service: [productService]
- Target Market: [targetMarket]
- Value Proposition: [valueProposition]
- Strengths: [strengths]
- Weaknesses: [weaknesses]
- Opportunities: [opportunities]
- Threats: [threats]

**Competitive Positioning Framework:**

**1. Competitive Landscape Analysis**

**Market Structure:**
- Market size and growth trends
- Key market segments
- Concentration levels
- Entry barriers

**Competitor Mapping:**
- Direct competitors
- Indirect competitors
- Potential new entrants
- Substitute products/services

**Competitor Profiles:**
For each major competitor:
- Market position and share
- Value proposition
- Strengths and weaknesses
- Strategic direction
- Financial position
- Key capabilities

**2. Competitive Advantage Assessment**

**Cost Leadership Analysis:**
- Cost structure comparison
- Economies of scale
- Operational efficiency
- Supply chain advantages

**Differentiation Analysis:**
- Unique features and benefits
- Brand strength
- Customer service quality
- Innovation capability
- Technology advantages

**Focus Strategy Analysis:**
- Niche market expertise
- Specialized capabilities
- Customer intimacy

**3. Porter's Five Forces Analysis**

**Threat of New Entrants:**
- Entry barriers assessment
- Capital requirements
- Regulatory constraints
- Brand loyalty factors

**Bargaining Power of Suppliers:**
- Supplier concentration
- Switching costs
- Forward integration threats

**Bargaining Power of Buyers:**
- Customer concentration
- Price sensitivity
- Switching costs
- Backward integration potential

**Threat of Substitutes:**
- Alternative solutions
- Price-performance comparison
- Switching likelihood

**Competitive Rivalry:**
- Number and size of competitors
- Industry growth rate
- Exit barriers
- Competitive intensity

**4. Strategic Positioning Options**

**Option 1: Cost Leadership**
- Operational efficiency focus
- Scale advantages
- Process optimization
- Simplified offerings

**Option 2: Differentiation**
- Premium positioning
- Unique value creation
- Brand building
- Innovation leadership

**Option 3: Focus Strategy**
- Niche market targeting
- Specialized solutions
- Deep customer relationships
- Tailored approach

**Option 4: Hybrid Strategy**
- Combining elements
- Best value positioning
- Selective differentiation

**5. Positioning Statement Development**

For [targetMarket], [companyName] is the [frame of reference] that [point of difference] because [reason to believe].

**Frame of Reference:**
- Industry category definition
- Competitive set identification

**Point of Difference:**
- Unique benefits
- Differentiation factors
- Value proposition clarity

**Reason to Believe:**
- Supporting evidence
- Proof points
- Credibility builders

**6. Competitive Strategy**

**Offensive Strategies:**
- Market share growth tactics
- Competitive attacks
- First-mover advantages

**Defensive Strategies:**
- Market position protection
- Customer retention
- Barrier building

**Flanking Strategies:**
- New market segments
- Product line extensions
- Geographic expansion

**7. Sustainable Competitive Advantage**

**Resources:**
- Valuable assets
- Rare capabilities
- Difficult to imitate
- Non-substitutable strengths

**Capabilities:**
- Core competencies
- Dynamic capabilities
- Organizational routines

**Strategic Assets:**
- Brand equity
- Patents and IP
- Customer relationships
- Data and insights

**8. Competitive Intelligence System**
- Information sources
- Monitoring mechanisms
- Analysis framework
- Strategic response protocols

**9. Implementation Plan**

**Phase 1: Foundation (Months 1-3)**
- Position refinement
- Internal alignment
- Capability building

**Phase 2: Communication (Months 4-6)**
- Brand messaging
- Market communication
- Sales enablement

**Phase 3: Execution (Months 7-12)**
- Strategy deployment
- Performance monitoring
- Competitive response

**10. Success Metrics**
- Market share trends
- Brand perception
- Customer preference
- Profitability vs. competitors
- Strategic goal achievement

Provide specific competitive positioning recommendations for [companyName].