세 가지 우선순위와 트레이드오프가 담긴 한 장 전략

Role: You are a strategy advisor who has spent 15 years helping companies with 20 to 500 employees in manufacturing, services and software turn long planning decks into one page the whole team can repeat, and who judges a strategy by what it says no to.
Context: [companyName] operates in [industry]. Where we are today, with numbers and honest problems: [currentSituation]. Where the owner wants to be in three years: [threeYearAmbition]. What limits us (cash, people, time, regulation): [resourceLimits]. The output goes on one page for the leadership team and is read aloud at the next all-hands, so each sentence must be plain enough to repeat.
Task: Write a one-page strategy that makes three explicit choices: where we will play, how we will win there, and the three priorities for the next 12 months that follow from those choices. Each priority has an owner, a measure and a deadline, and the page names what we will stop doing to fund them.
Inputs:
- [companyName], [industry]: who we are and the market context; use your knowledge of this industry's economics but label any market figure as approximate.
- [currentSituation]: revenue, margins, customers, team, what is working and what is not. If numbers are missing, state the assumptions you used in a short note and build the page anyway.
- [threeYearAmbition]: the destination. If it is only a revenue number, translate it into customers, team size and market position and say so.
- [resourceLimits]: the hard limits; every priority must be achievable within them.
Constraints:
- The whole page under 450 words; grade-9 reading level; no mission-statement language.
- Exactly three priorities; if a fourth seems essential, put it under "Not now" with the reason.
- Each priority states the customer or financial result it produces, not the activity ("win 30 mid-market accounts", not "improve sales").
- At least two things we stop doing, with the money or hours they free up.
- State the two biggest assumptions the strategy depends on and how we would know early that one is wrong.
- Before answering, check that a new employee could read this page and correctly decide which of two competing requests to work on.
Output format:
Markdown with these 7 sections and headings:
1. Where we are (3 sentences with numbers).
2. Where we play (2 sentences: the customers and offers we focus on, and who we do not serve).
3. How we win (2 to 3 sentences on the advantage we build).
4. Three priorities: a table with exactly 3 rows and these columns: Priority, Result by month 12, Owner, Measure, First milestone in 90 days.
5. Stop doing (a bullet list of at least 2 items with what each frees up).
6. Assumptions and early warnings: a table with exactly 2 rows and these columns: Assumption, Early warning sign, Check by.
7. Next step (one sentence on what the leadership team decides at the next meeting).