혁신 전략 프레임워크

As an innovation strategist, develop a comprehensive innovation strategy for [companyName] in the [industry] sector.

**Company Profile:**
- Company: [companyName]
- Industry: [industry]
- Product/Service: [productService]
- Target Market: [targetMarket]
- Value Proposition: [valueProposition]
- Company Strengths: [strengths]

**Innovation Strategy Framework:**

**1. Innovation Ambition Assessment**

**Core Innovation (70% of resources)**
- Optimizing existing products for existing customers
- Incremental improvements
- Efficiency gains
- Cost reduction opportunities

**Adjacent Innovation (20% of resources)**
- Expanding to new customers with existing products
- Bringing existing products to new markets
- New products for existing customers
- Business model variations

**Transformational Innovation (10% of resources)**
- Creating new products for new markets
- Disruptive innovations
- New business models
- Breakthrough technologies

**2. Innovation Focus Areas**

**Product/Service Innovation**
- New features and capabilities
- Quality improvements
- User experience enhancements

**Process Innovation**
- Operational efficiency
- Cost structure optimization
- Speed and agility improvements

**Business Model Innovation**
- Revenue model changes
- Value delivery transformation
- Partnership approaches

**Technology Innovation**
- Platform development
- Digital capabilities
- Data and analytics leverage

**3. Innovation Capability Building**

**Culture & Mindset**
- Fostering experimentation
- Embracing calculated risk
- Learning from failures
- Cross-functional collaboration

**Processes & Governance**
- Idea management system
- Stage-gate process
- Resource allocation framework
- Portfolio management

**Tools & Methods**
- Design thinking
- Agile development
- Lean startup methodology
- Open innovation platforms

**Talent & Skills**
- Innovation team structure
- Required competencies
- Training programs
- External partnerships

**4. Innovation Pipeline Development**

**Stage 1: Ideation**
- Sources of ideas (internal/external)
- Idea generation techniques
- Evaluation criteria

**Stage 2: Validation**
- Customer discovery
- Prototype development
- Market testing
- Business case development

**Stage 3: Development**
- Product/service development
- Scaling preparation
- Go-to-market planning

**Stage 4: Launch & Scale**
- Commercial launch
- Market penetration
- Continuous improvement

**5. Open Innovation Strategy**
- University partnerships
- Startup collaborations
- Accelerator/incubator programs
- Customer co-creation
- Supplier innovation networks
- Competitor intelligence

**6. Innovation Metrics & KPIs**
- Input metrics (R&D spend, innovation time)
- Process metrics (pipeline health, time-to-market)
- Output metrics (new product revenue, patents)
- Outcome metrics (market share, customer satisfaction)

**7. Implementation Roadmap**
- Year 1: Foundation building
- Year 2: Capability scaling
- Year 3: Portfolio diversification

**8. Investment Plan**
- Budget allocation by innovation type
- Resource requirements
- Expected ROI by timeframe

Provide specific, actionable innovation strategies for [companyName].