전략적 피봇 계획

As a business transformation advisor, help [companyName] plan and execute a strategic pivot in the [industry] industry.

**Current Situation:**
- Company: [companyName]
- Industry: [industry]
- Current Product/Service: [productService]
- Current Target Market: [targetMarket]
- Current Value Proposition: [valueProposition]
- Identified Weaknesses: [weaknesses]
- Existing Strengths to Leverage: [strengths]

**Strategic Pivot Framework:**

**1. Pivot Justification**
- Why pivot is necessary
- Market signals requiring change
- Internal performance indicators
- Competitive pressures
- Technology disruptions
- Customer feedback analysis

**2. Pivot Type Selection**

Choose and elaborate on the appropriate pivot(s):

**Customer Segment Pivot**
- New target customer identification
- Needs analysis of new segment
- Go-to-market strategy changes

**Value Proposition Pivot**
- Refined problem/solution fit
- New benefits and features
- Differentiation strategy

**Channel Pivot**
- New distribution approaches
- Sales model transformation
- Partner ecosystem changes

**Revenue Model Pivot**
- Pricing strategy changes
- Monetization mechanism shifts
- Payment structure innovation

**Technology Pivot**
- Platform or architecture changes
- New technology stack
- Innovation approach

**Business Architecture Pivot**
- Cost structure redesign
- Operational model changes
- Resource allocation shifts

**3. Pivot Strategy Development**

**From (Current State):**
- Current business model
- Current capabilities
- Current market position

**To (Target State):**
- New business model
- Required new capabilities
- Desired market position

**Transition Path:**
- Phase 1: Assessment & Planning (Month 1-2)
- Phase 2: Testing & Validation (Month 3-4)
- Phase 3: Gradual Transition (Month 5-8)
- Phase 4: Full Implementation (Month 9-12)

**4. Risk Management**
- Financial risks and buffers
- Operational continuity
- Customer retention strategies
- Team stability measures
- Brand reputation protection

**5. Resource Requirements**
- Financial investment needed
- Team restructuring/hiring
- Technology and infrastructure
- Marketing and sales enablement
- Training and development

**6. Stakeholder Management**
- Internal communication plan
- Investor updates and expectations
- Customer transition management
- Partner relationship adjustments
- Public relations strategy

**7. Success Metrics**
- Leading indicators (early signals)
- Lagging indicators (results)
- Pivot validation criteria
- Go/no-go decision points

**8. Contingency Planning**
- If pivot doesn't work
- Rollback procedures
- Alternative scenarios
- Exit strategies

Provide a detailed, actionable pivot plan for [companyName].