전략적 포트폴리오 분석

As a portfolio strategy consultant, conduct a comprehensive portfolio analysis for [companyName] operating in the [industry] industry.

**Company Context:**
- Company: [companyName]
- Industry: [industry]
- Products/Services: [productService]
- Target Markets: [targetMarket]
- Value Proposition: [valueProposition]
- Company Strengths: [strengths]

**Portfolio Analysis Framework:**

**1. BCG Matrix Analysis**
For each business unit/product line:

**Stars** (High Growth, High Share)
- Identify star products/services
- Investment requirements
- Growth strategies
- Market leadership plans

**Cash Cows** (Low Growth, High Share)
- Identify mature profitable units
- Cash generation potential
- Efficiency optimization
- Harvesting strategies

**Question Marks** (High Growth, Low Share)
- Identify emerging opportunities
- Investment decisions (grow or divest)
- Market share building strategies
- Resource allocation priorities

**Dogs** (Low Growth, Low Share)
- Identify underperforming units
- Divestment considerations
- Turnaround possibilities
- Exit strategies

**2. GE-McKinsey Matrix**
Evaluate on two dimensions:

**Industry Attractiveness:**
- Market size and growth
- Profitability levels
- Competitive intensity
- Entry barriers
- Technology requirements

**Competitive Strength:**
- Market share position
- Brand strength
- Cost position
- Product quality
- Distribution capability

**3. Portfolio Balance Assessment**
- Growth vs. profitability balance
- Risk diversification
- Cash flow balance
- Resource allocation efficiency
- Strategic fit analysis

**4. Strategic Moves**

**Invest for Growth:**
- Which units deserve increased investment
- Expected returns and timeline
- Resource requirements

**Hold for Earnings:**
- Which units to maintain at current levels
- Optimization opportunities

**Harvest:**
- Which units to maximize short-term cash flow
- Cost reduction strategies

**Divest:**
- Which units to exit
- Divestment approach and timing
- Proceeds reallocation

**5. Portfolio Optimization**
- Recommended portfolio mix
- Resource reallocation plan
- Synergy opportunities
- Acquisition targets (if applicable)
- Innovation pipeline

**6. Implementation Roadmap**
- Priority actions
- Quick wins
- Long-term restructuring
- Organization implications
- Performance metrics

Provide specific recommendations for portfolio optimization tailored to [companyName].