블루오션 전략 개발

Act as a blue ocean strategy expert. Help [companyName] discover and create uncontested market space in the [industry] industry.

**Company Context:**
- Company: [companyName]
- Industry: [industry]
- Product/Service: [productService]
- Target Market: [targetMarket]
- Current Value Proposition: [valueProposition]
- Strengths: [strengths]

**Blue Ocean Framework:**

**1. Strategy Canvas Analysis**
- Identify the key competing factors in [industry]
- Map how [companyName] and competitors compete on these factors
- Assess which factors to eliminate, reduce, raise, or create

**2. Four Actions Framework**

**ELIMINATE:**
- Which factors that the industry takes for granted should be eliminated?
- Which factors no longer create value?

**REDUCE:**
- Which factors should be reduced well below industry standard?
- Which factors create unnecessary costs?

**REDUCE:**
- Which factors should be raised well above industry standard?
- Which factors create exceptional value?

**CREATE:**
- Which factors should be created that the industry has never offered?
- What new sources of value can be unlocked?

**3. Value Innovation**
- Breakthrough value for buyers
- Strategic pricing positioning
- Cost structure innovation
- Alignment of utility, price, and cost

**4. Six Paths Framework**
Explore alternative industries
- Look across strategic groups
- Look across buyer groups
- Look across complementary products/services
- Look across functional/emotional appeal
- Look across time trends

**5. New Value Curve**
- Design [companyName]'s new strategic profile
- Identify the blue ocean opportunity
- Define the reconstructed market boundaries

**6. Implementation Roadmap**
Phase 1: Validation & Testing
Phase 2: Build & Launch
Phase 3: Scale & Defend

**7. Success Metrics**
- Market creation indicators
- Customer response metrics
- Competitive imitation barriers
- Profitability markers

Provide a complete blue ocean strategy tailored to [companyName].