비즈니스 모델 캔버스 개발

Act as a business model strategist. Create a comprehensive Business Model Canvas for [companyName] operating in the [industry] industry.

**Business Context:**
- Company: [companyName]
- Industry: [industry]
- Product/Service: [productService]
- Target Market: [targetMarket]
- Value Proposition: [valueProposition]

**Business Model Canvas Components:**

**1. Customer Segments**
- Who are your most important customers?
- Primary segment characteristics
- Secondary segments
- Segment size and growth potential
- Customer needs and pain points

**2. Value Propositions**
- What value do we deliver to customers?
- Which customer problems are we solving?
- What bundles of products/services do we offer?
- Quantifiable benefits for each segment
- Unique differentiation factors

**3. Channels**
- Through which channels do our customers want to be reached?
- How are we reaching them now?
- Customer acquisition channels
- Distribution and delivery methods
- After-sales support channels
- Channel integration strategy

**4. Customer Relationships**
- What type of relationship does each customer segment expect?
- Personal assistance vs. self-service
- Automated services
- Communities
- Co-creation opportunities
- Acquisition strategies
- Retention strategies
- Upselling approaches

**5. Revenue Streams**
- For what value are our customers willing to pay?
- For what do they currently pay?
- Pricing models:
  * Fixed pricing
  * Dynamic pricing
  * Freemium
  * Subscription
  * Licensing
  * Pay-per-use
- Revenue diversification opportunities
- Lifetime value optimization

**6. Key Resources**
- What key resources do our value propositions require?

**Physical Resources:**
- Facilities and equipment
- Inventory and materials
- Distribution infrastructure

**Intellectual Resources:**
- Patents and copyrights
- Proprietary technology
- Brand and customer data

**Human Resources:**
- Key talent and skills
- Expertise and knowledge

**Financial Resources:**
- Cash and credit lines
- Investment capital

**7. Key Activities**
- What key activities do our value propositions require?

**Production:**
- Product design and development
- Manufacturing or service delivery

**Problem Solving:**
- Consulting and customization
- Customer solutions

**Platform/Network:**
- Platform management
- Service provisioning

**8. Key Partnerships**
- Who are our key partners and suppliers?
- Strategic alliances
- Joint ventures
- Supplier relationships
- Coopetition partnerships

**Partnership Rationales:**
- Optimization and economy of scale
- Reduction of risk and uncertainty
- Acquisition of resources and activities

**9. Cost Structure**
- What are the most important costs in our business model?
- Which key resources are most expensive?
- Which key activities are most expensive?

**Cost-Driven:**
- Leanest cost structure
- Low price value propositions
- Maximum automation
- Extensive outsourcing

**Value-Driven:**
- Premium value propositions
- Personalized service

**Cost Types:**
- Fixed costs
- Variable costs
- Economies of scale
- Economies of scope

**10. Coherence Check**
- How do all nine building blocks fit together?
- Are there synergies between elements?
- Is the model internally consistent?
- What are potential conflicts or tensions?

**11. Recommendations**
- Strengths of current model
- Weaknesses to address
- Opportunities for innovation
- Alternative business model options

Provide a detailed, actionable Business Model Canvas for [companyName].