[productName] 성공을 위한 고객 여정 해독
[productName]을 발견, 평가 및 구매하기까지 고객이 거치는 경로를 분석하여 결정적인 의사 결정 순간을 식별합니다.
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Objective: Identify key touchpoints and optimize the customer journey for [productName] within [targetMarket]. 1. **Market Overview**: Examine the current landscape of [targetMarket], including size, growth trends, and consumer behavior. 2. **Customer Segmentation**: Divide [targetMarket]'s potential customers into segments based on demographics, psychographics, and purchase behavior to understand different pathways. 3. **Journey Mapping**: Create a detailed map of the customer's journey for each segment, highlighting discovery, consideration, decision, and post-purchase phases. 4. **Moment of Truth Analysis**: Identify critical moments in the customer journey where [productName] must win over the competition. 5. **Optimization Strategies**: Develop targeted strategies to enhance the customer experience and increase conversions at key touchpoints. 6. **Implementation Plan**: Draft a step-by-step action plan to apply these strategies within a [timeframe], measuring success through KPIs like customer satisfaction and conversion rate.
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