[companyName]의 소셜 미디어 분석을 통한 소비자 기대 파악

1. Identify the primary social media platforms where [companyName] is active. List them with reasons for their selection based on [targetMarket] demographics.
2. Set up a tracking system for key performance indicators (KPIs) such as likes, shares, comments, and mentions related to [productName] or [companyName]. Define each KPI's significance in understanding consumer sentiment.
3. Employ sentiment analysis tools to categorize comments and mentions as positive, negative, or neutral. Outline the method for this categorization.
4. Determine the ratio of engagement (likes, shares, comments) to the total followers or subscribers [companyName] has on each platform. This will help assess the active engagement level of [targetMarket].
5. Analyze the frequency and timing of [companyName]'s posts and its correlation with engagement levels. Use this data to propose an optimized content calendar.
6. Compare [companyName]'s social media performance with direct competitors in [targetMarket]. Highlight strengths and areas for improvement.
7. Based on the analysis, recommend specific content themes or campaigns that resonate well with [targetMarket]. Provide examples of similar successful campaigns.
8. Suggest strategies for improving overall social media presence and engagement, focusing on increasing positive sentiment within [targetMarket]. Include tactics for dealing with negative feedback.