[productName] 시장 침투 확대를 위한 전략적 실험 프레임워크

You are tasked with creating a strategic experimentation framework for [companyName] aiming to enhance market penetration of [productName] in the [targetMarket]. Please address the following requirements: 1) Define clear primary and secondary objectives for A/B testing aligned with growth KPIs; 2) Develop a hypothesis prioritization matrix based on impact, effort, and confidence metrics; 3) Design segmentation strategies to tailor experiments across key customer cohorts; 4) Incorporate multivariate testing elements to evaluate interaction effects between variables; 5) Outline sample size estimation methods ensuring statistical significance with power analysis; 6) Propose experiment duration schedules considering traffic seasonality and conversion velocity; 7) Establish success metrics beyond simple conversion rates, including engagement and retention; 8) Integrate continuous learning loops to iterate on failed or inconclusive tests; 9) Define protocols for data integrity, bias mitigation, and anomaly detection; 10) Recommend visualization techniques and reporting formats for seamless stakeholder communication. Provide a detailed framework addressing these points, referencing relevant methodologies from growth hacking, Lean Startup, or statistical experimental design.