가치 제안 캔버스 최적화하기
[companyName]의 [productName]을 위한 가치 제안을 세밀하게 다듬고 명확히 하여 [targetMarket]의 필요와 문제에 부합하도록 하는 전략적 연습입니다.
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1. Define the unique value [productName] offers to [targetMarket], focusing on the benefits and solutions it provides. 2. Identify the main problems and challenges currently faced by [targetMarket] that [productName] aims to solve. 3. List the features of [productName] that directly address the needs of [targetMarket]. 4. Analyze the customer job statements for [targetMarket] - what they are trying to get done in their work and life. 5. Examine how [companyName]’s [productName] alleviates pains for [targetMarket] by offering relief from specific problems. 6. Determine the gains [productName] delivers to [targetMarket], including the outcomes and benefits they experience. 7. Conduct a competitive analysis to understand how [productName]'s offer is different and better than alternatives available to [targetMarket]. 8. Refine the value proposition statement for [productName] based on insights gained, focusing on clarity and alignment with [targetMarket].
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