[companyName]의 여론 항해: 위기 대응 전략

In the wake of a crisis, [companyName] must take swift and decisive action to mitigate negative public perceptions and preserve its reputation. 

**Assessment of Impact**: Begin by evaluating the extent of the crisis and its potential impact on [companyName] and its [targetMarket]. Understanding the magnitude will guide the communication strategy.

**Key Message Development**: Craft key messages that are honest, transparent, and empathetic towards the concerns of [targetMarket]. These messages should address the issue at hand and outline clear steps [companyName] is taking to rectify the situation.

**Channel Selection**: Choose the appropriate channels (e.g., press release, social media, company website) for disseminating your messages. Consider the platforms where your [targetMarket] is most active and engaged.

**Monitoring and Feedback**: Actively monitor public response across all channels. Be prepared to adjust your communication strategy based on feedback and the evolving situation.

**Post-Crisis Analysis**: After the crisis has been managed, conduct a thorough review of [companyName]'s response. Identify what worked, what didn't, and how future communications can be improved.