A/B 테스팅으로 이메일 캠페인 최적화하기
다른 제목을 비교하여 이메일 마케팅 노력을 개선하기 위해 A/B 테스팅을 사용하는 방법을 알아보세요.
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1. Decide on the objective of your A/B test for [companyName]'s email campaign. Common objectives include increasing open rates or click-through rates. 2. Create two versions of the email subject line: [subjectLineA] and [subjectLineB]. Make sure each version is significantly different to assess impact effectively. 3. Send out the two versions to a small, randomized portion of your [targetMarket]. Ensure both segments are similar to maintain test validity. 4. Analyze the results by comparing open rates and click-through rates of [subjectLineA] vs. [subjectLineB]. Use the insights to choose the best-performing subject line for the wider [targetMarket].
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