경쟁 분석 대시보드

1. Create a new Excel spreadsheet titled '[companyName] Competitive Analysis Dashboard'.
2. In the first column, list the following headers: [metric], [companyName], and your main competitors ([competitor1Name], [competitor2Name], [competitor3Name]).
3. Define key performance metrics to track, such as [marketShare], [customerSatisfaction], [productInnovation], [operationalEfficiency], and [financialHealth].
4. In the row corresponding to each metric, input your [companyName]'s current data in the [companyName] column, and your competitors' data in their respective columns.
5. Use Excel formulas to calculate the percentage difference between [companyName]'s performance and each competitor for every metric. This will highlight areas of strength and weakness.
6. Create a dynamic chart to visually compare [companyName] against each competitor for the selected metrics.
7. Implement conditional formatting to color-code each cell based on performance: green for leading, yellow for competitive, and red for lagging.
8. Add a pivot table to aggregate and summarize the data, providing insights into overall competitive positioning.
9. Secure the sheet with a password to ensure confidential data is protected.
10. Schedule a monthly review to update the dashboard with the latest data and analyze trends over time.
11. Share the dashboard with key stakeholders in [companyName] to foster strategic discussions and decision-making.
12. Continually refine the metrics and analysis based on evolving business needs and competitive landscape.