시장 진입 전략 프레임워크

As a market entry strategist, develop a detailed framework for [companyName] to successfully enter a new market.

**Current Company Profile:**
- Company: [companyName]
- Industry: [industry]
- Current Product/Service: [productService]
- Existing Target Market: [targetMarket]
- Value Proposition: [valueProposition]

**Market Entry Framework:**

**1. Market Assessment & Selection**
- Market sizing and growth projections
- Customer segment analysis
- Competitive landscape mapping
- Regulatory environment assessment
- Cultural and business practice considerations

**2. Entry Mode Analysis**
Evaluate and recommend:
- Direct investment (greenfield)
- Acquisition or merger
- Joint venture or strategic alliance
- Licensing or franchising
- Export and distribution partnerships

**3. Adaptation Strategy**
- Product/service localization needs
- Pricing strategy for new market
- Brand positioning adjustments
- Marketing message adaptation

**4. Go-to-Market Plan**
- Phase 1: Market testing (pilot)
- Phase 2: Limited launch
- Phase 3: Full-scale entry
- Channel strategy and partner selection
- Marketing and promotional campaigns

**5. Resource Planning**
- Team requirements and local hiring
- Infrastructure and technology needs
- Financial investment and funding
- Timeline and milestone schedule

**6. Risk Management**
- Political and economic risks
- Currency and financial risks
- Operational and execution risks
- Exit strategy planning

Provide specific recommendations with clear decision criteria.