브랜드 거버넌스 및 가이드라인

일관된 브랜드 실행 보장

5 uses 0 likes
Create a comprehensive brand governance system for [companyName] to ensure consistent brand execution at scale. Develop: 1) Brand style guide covering visual identity (logo usage, color palette, typography, imagery, design elements), 2) Voice and tone guide with examples for different contexts and [tone] application, 3) Messaging framework with approved language and off-limits phrases, 4) Editorial guidelines for content creation, 5) Brand application examples across touchpoints (marketing materials, product, digital, physical spaces, employee communications), 6) Approval workflows and brand guardianship roles, 7) Exception handling process, 8) Brand compliance checklist, 9) Training program for internal teams and external partners, 10) Brand health tracking and audit process, 11) Update and evolution procedures, 12) Digital asset management recommendations. Make guidelines actionable with dos and don'ts, before/after examples, and templates. Consider [companySize] and structure. Provide both a comprehensive master document outline and a quick-reference one-pager for daily use.

Fill in the variables