광고 카피 설득 심리학

Create an advanced ad copywriting guide for [companyName] that leverages persuasion psychology. For [productService] targeting [targetMarket], demonstrate how to apply: 1) Scarcity and urgency (limited time/quantity), 2) Social proof (testimonials, user numbers), 3) Authority (credentials, endorsements), 4) Reciprocity (free value first), 5) Commitment and consistency (small asks leading to big), 6) Liking (relatability, shared values), 7) Loss aversion (what they'll miss out on), 8) Anchoring (price comparisons), 9) Storytelling and emotional appeals, 10) Specificity and concreteness. For each principle, write example ad copy and explain the psychological mechanism. Ensure ethical application that genuinely serves [targetMarket] and aligns with [companyName]'s values.