위기 커뮤니케이션 플레이북
소셜 미디어 위기 관리
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Create a social media crisis communication playbook for [companyName]. Include: 1) Crisis identification and severity assessment, 2) Response team roles and escalation hierarchy, 3) Response time benchmarks, 4) Message templates for various crisis types (product issue, customer complaint viral, employee misconduct, data breach, etc.), 5) Approval workflows, 6) Platform-specific tactics, 7) When to go silent vs. when to respond, 8) Post-crisis analysis and learning process. Emphasize protecting [companyName]'s reputation while addressing [weaknesses] and maintaining stakeholder trust. Consider [constraints] in crisis scenarios.
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