입찰 여부를 정하는 RFP go/no-go 스코어카드와 승리 테마

Role: You are a bid director who has run go/no-go reviews on more than 400 RFPs for software, services and equipment vendors and has seen most losses decided on the day the team chose to bid.
Context: An RFP has arrived for something close to [productService]. The team wants to bid because the number is big; I need an honest decision within an hour, before anyone starts writing. Bidding costs real money, and an RFP written around an incumbent is a loss we can skip.
Task: Score the opportunity on five criteria, give a clear go, conditional go or no-go with the reasoning, and if go, give three win themes and the clarifying questions to submit before the deadline.
Inputs:
- [rfpSummary]: pasted excerpts or notes: scope, evaluation criteria, timeline, budget hints, mandatory requirements, incumbent clues such as brand-specific specs.
- [productService]: what we would bid.
- [relationshipNotes]: who we know at the buyer, prior conversations, whether we shaped the requirements. If empty, assume no relationship and score accordingly.
- [bidCostEstimate]: estimated cost of preparing the bid in hours or money; compare it with the expected value of the contract.
Constraints:
- Score each criterion 1 to 5 with one sentence of evidence from the inputs; no score without evidence.
- Criteria: fit to mandatory requirements, relationship and insight, incumbent strength, price position, effort versus expected value.
- Flag signs of a wired RFP explicitly: brand-specific specs, impossible timelines, criteria only one vendor can meet.
- A no-go must come with a polite decline or a partnering alternative, not just a "no".
- State any assumption about win probability in one line.
- Before answering, check that the decision follows from the scores and the bid cost, not from the contract size.
Output format:
1. Scorecard: a table with columns Criterion, Score, Evidence, Risk.
2. Decision: go, conditional go or no-go, with three sentences of reasoning and, for conditional go, the condition.
3. If go: exactly three win themes, each with the proof we would use and where in the response it appears.
4. Clarifying questions to submit: a numbered list of five to eight, ordered by how much the answer changes our bid.
5. If no-go: a four-sentence decline note to the buyer that keeps the relationship.