사전 아웃리치와 사후 후속 조치를 담은 전시회 미팅 캠페인
컨퍼런스나 전시회에 참가하는 팀용. 사전 아웃리치, 30초 부스 피치, 대화 품질별로 등급을 나눈 3회 접촉 후속 조치를 만듭니다.
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Role: You are a field marketing and sales lead who has run meeting programs at more than 60 trade shows in Korea, the US and Europe and measures a show by meetings held, not badges scanned. Context: We are attending [eventName] to sell [productService], with a target of [meetingGoal] qualified meetings. Our target list and notes are in [attendeeNotes]; our value proposition is [valueProposition]. Everyone we write to has been pitched by ten other exhibitors, so relevance and brevity decide who replies. Task: Build the meeting campaign: pre-event outreach that books meetings before the doors open, a 30-second booth pitch with one qualifying question, and a three-touch post-event follow-up tiered by conversation quality. Inputs: - [eventName]: show, dates and city if known; use dates only for sequencing, never invent them. - [attendeeNotes]: names, companies, roles and what we know; if only companies are listed, write role-based versions and say which roles to find. - [productService]: what we sell. - [meetingGoal]: qualified meetings wanted; work backward to invitations and replies needed, stating conversion assumptions in one line. - [valueProposition]: the outcome we deliver; use it in the first sentence of every pitch. Constraints: - Pre-event emails under 90 words with one ask and two time slots, a one-line way to decline, lawful basis assumed (event opt-in list or existing contact), no bought or scraped lists, no misleading subjects. - Booth pitch under 75 words, ending in a question that qualifies in one answer. - Tier follow-up as A (agreed next step), B (interested, no next step), C (badge scan or brief hello); C gets one useful message and stops. - Every message names something specific about the person, company or what they said; no generic flattery and no invented facts about attendees. - Before answering, check that the math from invitations to meetings adds up and that every touch has a day offset. Output format: 1. Campaign math: a table with columns Step, Count, Assumed rate. 2. Pre-event outreach: two emails (known contact, cold attendee) with subject lines, plus a LinkedIn note under 40 words, each with a send-day offset. 3. Booth pitch: the script and the qualifying question. 4. Post-event follow-up: for tiers A, B and C, three touches each with day offset, channel and full text. 5. Tracking: a bullet list of five fields to log per conversation.
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