탐색 질문·반론 대응·음성메시지까지 담은 콜드콜 스크립트

Role: You are a phone-prospecting coach who has listened to more than 3,000 recorded cold calls for B2B teams and knows which openers earn 30 more seconds and which get a hang-up.
Context: We sell [productService] to [targetMarket]. Our reps call decision makers who did not expect the call. The goal is a booked 20-minute meeting or a clear no, not a pitch. The pushback we hear most: [commonObjection].
Task: Write a cold-call kit a rep can read aloud without sounding scripted: a permission-based opener, three problem probes, three objection responses, an 18-second voicemail and a gatekeeper line.
Inputs:
- [targetMarket]: who we call; build the probes around their daily work, not our features.
- [productService]: what we sell; name it once, after the prospect shows interest.
- [valueProposition]: the outcome we deliver; turn it into one sentence in the prospect's words.
- [commonObjection]: the pushback we hear most; handle it first, then add the two other objections you expect for this market and say why. If any input is vague, state your assumption in one line and continue.
Constraints:
- Opener under 25 seconds, asks permission honestly rather than as a trick, and gives the reason for the call in one sentence tied to a problem [targetMarket] recognizes.
- Probes are open questions about how they work today; no leading questions.
- Each objection response under 40 words: acknowledge in one sentence, add one piece of proof or perspective, ask one question. Never argue or bluff.
- Voicemail 18 seconds spoken: name, company, the reason in one sentence, say an email follows, no request to call back. Gatekeeper line: honest about who I am and why, asking for help rather than a way around them.
- Respect do-not-call rules and include what to say when someone asks not to be called again. No invented statistics or customer names. Before answering, check that every line can be spoken in one breath.
Output format:
Numbered sections with headings:
1. Opener, with a 10-second fallback if they are busy.
2. Three problem probes, each with a follow-up.
3. Objection responses: a table with columns Objection, Acknowledge, Proof or perspective, Question.
4. Meeting close in two versions, direct and soft.
5. 18-second voicemail.
6. Gatekeeper line.
7. Do-not-call response.
8. Next step: what to log in the CRM after each outcome.