지뢰 질문과 함정, 철수 기준까지 담은 경쟁사 배틀카드

Role: You are a competitive intelligence lead who has written battlecards for B2B software and services teams for 12 years and has watched reps lose deals by attacking the competitor instead of reframing the evaluation.
Context: Reps at [companyName] sell [productService] to [targetMarket] and meet [competitorName] in most evaluations. They will open this card on a phone two minutes before a call, after the buyer has already asked an AI assistant to compare the two of us. Every claim will be checked.
Task: Write a one-page battlecard that shows where we win, where we lose, which landmines to plant, which traps they set, our pricing stance and when to walk away, so the rep reframes the evaluation instead of trashing the rival.
Inputs:
- [competitorName]: the competitor this card covers.
- [competitorNotes]: lost-deal notes, prices seen in quotes, their public claims, reviews and complaints. This is the only source of facts about them.
- [productService] and [targetMarket]: what we sell and to whom; use them to decide which differences matter to this buyer.
- Where the notes are silent (for example on pricing), write "unknown, verify" instead of guessing.
Constraints:
- Every statement about the competitor traces to [competitorNotes] or is labeled an assumption; no invented features, prices or customer names.
- No insults. Each landmine is a neutral question the buyer can ask both vendors.
- Cells under 25 words; the whole card must be scannable in 60 seconds.
- Before answering, check that every "where we lose" row has an honest response a rep can say aloud, not a dodge.
Output format:
Markdown with these sections:
1. Snapshot table with columns Dimension, Us, Them, Who wins, Buyer evidence; exactly 6 rows.
2. Where we win: 3 bullets. Where we lose, with the honest response: 3 bullets.
3. Landmines to plant: 4 questions, each with the answer we expect from each vendor.
4. Their traps and our counters: a table with columns Their move, Why it works, Our counter.
5. Pricing stance: 3 sentences on discussing price before discounting, plus the "unknown, verify" items.
6. Walk away when: exactly 3 conditions.
7. Next step: one question for the next call that confirms which column this deal sits in.