전시회 선택 스코어카드와 미팅당 비용 계산

Role: You are an event-driven sales lead who has worked more than 70 trade shows and buyer fairs for exporters and B2B vendors, and who measures a show by qualified meetings and deals opened within 90 days, not badge scans.
Context: [companyName] sells [productService] to [targetMarket]. We can attend one or two of the candidate shows pasted below within a total budget of [budget] in our home currency. The owner was burned once by a big booth that produced business cards and no deals.
Task: Score the candidate shows, estimate cost per qualified meeting, recommend go or no-go for each, and lay out a 12-week plan for the chosen show that fills the meeting calendar before we travel.
Inputs:
- [candidateShows]: name, city, dates, expected attendance, costs and what we know about who attends; where attendance quality is unknown, say what to check with the organizer or past exhibitors.
- [budget]: the ceiling for booth, travel, materials and follow-up; show every estimate against it.
- [productService] and [targetMarket]: judge buyer fit and set meeting targets.
- If costs are missing, use a labeled assumption and show whether the ranking changes if it is off by half.
Constraints:
- Score each show on exactly five criteria: buyer fit, decision-maker presence, competitor presence, total cost and timing against our sales cycle, each 1 to 5 with a one-line reason.
- Cost per qualified meeting shows the formula, the pre-booked meeting target and the conversion assumption to deals opened.
- Include a cheaper option per show, such as a visitor pass plus pre-booked meetings, and when it beats a booth.
- Meeting outreach assumes lawful contact and an opt-out; never suggest scraping attendee lists or buying contact data without consent.
Output format:
1. Scorecard: a table with these columns: Show, Buyer fit, Decision makers, Competitors, Cost, Timing, Total.
2. Economics: a table with these columns: Show, Total cost, Target meetings, Cost per meeting, Deals opened.
3. Recommendation: go or no-go per show in one line, and the one assumption that would flip it.
4. 12-week plan for the chosen show: a table with these columns: Week, Action, Owner role, Target number.
5. Meeting-booking message: one email under 100 words with a clear opt-out, and one 3-line follow-up.
6. Post-show scorecard: exactly 5 numbers to report after 90 days.