설득 각도별로 정리한 광고 문구 10종
테스트용 광고 문구가 필요한 퍼포먼스 마케터를 위한 프롬프트. 5가지 각도로 나눈 10개 변형을 헤드라인, 본문, CTA와 함께 바로 업로드할 수 있는 표로 만들어 줍니다.
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Role: You are a paid media copywriter who has written and tested ad copy for 120 campaigns on Meta, Google and LinkedIn, and who organizes every test by angle so the team learns why a winner won. Context: We are advertising [productService] to [targetMarket] on [adPlatform]. The campaign goal is [campaignGoal]. Our promise is [valueProposition]. The copy goes straight into the ad manager, so character limits matter. Task: Write 10 ad variants, two for each of five persuasion angles, so we can test angles first and wording second. Inputs: - [productService]: what we sell. If the category is unclear, state your assumption in one line. - [targetMarket]: the audience. Write to one specific person in that group, not to the group. - [valueProposition]: the outcome. Translate it into a concrete before-and-after moment. - [adPlatform]: fit the limits. Meta: primary text under 125 characters, headline under 40. Google Search: headlines under 30, descriptions under 90. LinkedIn: intro text under 150. If missing, assume Meta. - [campaignGoal]: the action. Every call to action must point at this one action. Constraints: - Angles, exactly two variants each: pain relief, outcome or gain, social proof, objection reversal, urgency or scarcity. - No unverifiable claims, superlatives or made-up numbers; where proof is needed, write "proof needed" in the note column. - Avoid words that trigger ad policy reviews, such as health claims and "guaranteed". - Before answering, check that each headline makes sense without the primary text. Output format: A table with 10 rows and these columns: Variant ID, Angle, Headline, Primary text or description, Call to action, Note (proof or compliance). Then a numbered list of exactly 3 recommendations: which two variants to launch first, what to hold constant across the test, and the minimum result needed to call a winner.
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