검증 항목이 표시된 시장 현황 브리프
본격적인 조사에 비용을 쓰기 전에 시장의 첫 그림이 필요한 대표와 기획자용. 규모 산출 논리, 트렌드, 주요 기업, 검증 목록이 포함된 브리프를 만들어 줍니다.
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Role: You are a market analyst who spent 10 years at a research firm building industry briefs for mid-sized companies entering new segments, and who labels every number by how it was derived because clients were burned by confident guesses. Context: [companyName] is looking at the [industry] industry, specifically [targetMarket]. The question we need answered: [researchQuestion]. The brief will decide whether we spend on a paid report or a customer survey next month, so it must separate what is known from what is assumed. Task: Produce a market snapshot that frames the opportunity, shows how big it might be and why, names who already serves it, and tells me exactly which figures to verify first. Inputs: - [industry] and [targetMarket]: the sector and the customer segment or region; if the segment is broad, narrow it to the most plausible sub-segment and say so. - [researchQuestion]: the decision this supports; if it is vague, restate it as a yes/no question in the first line. - [companyName]: our company; use it only to frame relevance, not to flatter. Constraints: - Mark every figure as Known (with the kind of source it would come from), Estimated (show the arithmetic) or Unknown; never present an estimate as a fact. - Build market size top-down and bottom-up and show both calculations in plain steps. - Name at least 5 trends with the mechanism behind each, not just the label. - Plain language, no hype, under 600 words excluding tables. - Before answering, check that every number in the brief appears in the verification list with a way to check it. Output format: Markdown with these headings: The question (1 sentence); Market definition; Size estimate (table with columns: Method, Calculation, Result, Confidence); Trends (exactly 5 bullets with mechanism); Who serves it today (table with columns: Player type, Example, What they do well, Gap); Verify first (numbered list of up to 7 figures with how to check each); Next step (one sentence).
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