마케팅 분석 성숙도 진단을 위한 종합 프레임워크

[targetMarket] 내 [companyName]의 마케팅 분석 성숙도를 평가하고 향상시키기 위한 상세 프롬프트입니다. 이 프레임워크는 데이터 인프라, 분석 역량, 채널 통합, ROI 최적화를 포함한 다차원 평가 기준을 통합하여 [timeframe] 기간 동안 활용할 수 있습니다. 성과 격차 해소와 비즈니스 목표에 맞춘 분석 영향력 확장을 위한 우선순위 추천을 제공합니다.

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You are tasked with evaluating the marketing analytics maturity level of [companyName] targeting [targetMarket]. Using the [methodology] framework, provide a multi-layered diagnostic that includes:

1. Assessment of data infrastructure robustness, including data quality, accessibility, and integration across [dataSources].
2. Evaluation of the current analytical skill sets and tools employed by the marketing team.
3. Analysis of cross-channel performance measurement and how attribution is currently managed.
4. Review of ROI tracking mechanisms aligned to [productName] campaigns.
5. Identification of key operational bottlenecks limiting analytics scalability.
6. Comparative benchmarking against industry standards relevant to [industrySector].
7. Prioritization of actionable initiatives for the next [timeframe] to improve predictive capabilities and decision-making agility.
8. Risk assessment related to data governance and compliance within the [targetMarket] environment.
9. Recommendations for aligning marketing analytics outputs with overarching business KPIs.
10. Framework for continuous monitoring and iterative improvement.

Conclude with an executive summary highlighting critical gaps and strategic opportunities.

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