사전 위기 커뮤니케이션 계획을 위한 전략적 프레임워크

You are a crisis communication strategist assigned to create a proactive communication plan for [companyName], operating in the [targetMarket]. Your task includes:

1. Identify and define potential crisis scenarios specifically relevant to [productName] and operational environment.
2. Develop an early warning system using both internal data sources and external media monitoring to detect emerging issues.
3. Map out key internal and external stakeholders, categorizing them by influence and communication needs.
4. Formulate clear, consistent messaging frameworks adaptable to various crisis levels and audiences.
5. Design communication channels matrix prioritizing speed, transparency, and reach.
6. Integrate social media response protocols ensuring timely engagement and misinformation control.
7. Establish roles and responsibilities within the crisis communication team, including escalation paths.
8. Create a training and simulation schedule to maintain readiness and continuous improvement.
9. Define KPIs and metrics to evaluate the effectiveness and impact of the communication strategy post-crisis.
10. Outline a post-crisis review process for lessons learned and strategic adjustments.

Generate a detailed, step-by-step strategic plan addressing the above points with recommendations tailored for [companyName] and its operational context within [targetMarket].