고객 충성도 세분화 및 유지 분석
고객 충성도 지표를 기반으로 고객을 세분화하여 주요 유지 기회를 파악하고 고객 생애 가치를 높이는 맞춤형 참여 전략을 수립합니다.
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Develop an Excel model for [companyName] targeting the [targetMarket] to segment customers based on [loyaltyMetrics] such as purchase frequency, average spend, and engagement score. Include sections for data input, segmentation criteria, retention opportunity analysis, and actionable recommendations. Utilize conditional formatting to highlight high-risk churn groups and pivot tables to visualize customer clusters. Forecast potential revenue changes over [timeframe] based on improved retention strategies. Provide a summary dashboard showing key insights for the marketing and customer success teams.
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