통합 마케팅 분석 전략 개발을 위한 고급 프레임워크

As a marketing analytics expert, develop a detailed strategy framework for [companyName] targeting [targetMarket] by addressing the following requirements:

1. Assess the existing data sources and infrastructure supporting marketing activities.
2. Identify key challenges in integrating multi-channel marketing data, including online and offline touchpoints.
3. Define a method for evaluating the maturity of current attribution models and suggest improvements.
4. Propose advanced techniques for predictive analytics to forecast campaign ROI and customer lifetime value.
5. Recommend a scalable data governance model ensuring data quality and privacy compliance specific to [industrySector].
6. Outline a phased implementation roadmap over the next [timeframe] incorporating continuous performance monitoring.
7. Specify the required cross-functional roles and capabilities needed within [companyName] to operationalize the analytics strategy.
8. Incorporate strategies to leverage emerging technologies such as AI or machine learning in marketing measurement.
9. Deliver a quantifiable impact assessment framework to measure incremental business outcomes from analytics initiatives.
10. Provide recommendations for aligning analytics objectives with broader business goals and marketing KPIs.

Use this framework to produce a comprehensive marketing analytics strategy tailored to the unique context of [companyName] and its competitive environment.