몰입형 고객 여정 시각화를 위한 전략적 청사진

[companyName]의 [productName]에 대해 [targetMarket] 맞춤형으로 포괄적이고 전략적인 고객 여정 지도를 개발합니다. 이 프롬프트는 주요 접점, 감정 상태, 문제점, 긍정적 경험 순간을 식별하도록 안내합니다. 정성적·정량적 데이터 소스를 통합하고, 다중 채널 상호작용을 강조하며, 경쟁사 벤치마킹을 포함합니다. 내부 이해관계자 의견과 미래 신 상태 시나리오를 고려하여 고객 경험을 전방위적으로 최적화하도록 유도합니다.

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You are tasked with creating a detailed customer journey map for [companyName] focusing on the [productName] experience specific to the [targetMarket]. Follow these steps:

1. Define primary personas within [targetMarket] that interact with [productName].
2. Identify all significant touchpoints across both digital and physical channels.
3. Capture emotional states at each stage: awareness, consideration, purchase, usage, and loyalty.
4. Highlight pain points and moments of delight with supporting data from customer feedback and analytics.
5. Map cross-channel interactions ensuring a seamless experience trajectory.
6. Integrate competitor benchmarking insights to contextualize [companyName]'s position.
7. Consult internal stakeholders to incorporate operational pain points and opportunities.
8. Envision future journey scenarios considering emerging trends and technologies influencing [productName].
9. Compile findings into a visual and narrative journey map that is actionable and supports strategic decision making.

Ensure the map emphasizes strategic touchpoints that influence retention and advocacy within [targetMarket]. Deliver your analysis suitable for presentation to executive leadership and customer experience teams.

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