[productCategory]에서 [customerPersona] 인사이트로 새로운 차원 해제
[customerPersona]에 대한 깊은 통찰을 활용하여 새롭고 참신한 기회를 발견하고 활용함으로써 [productCategory]의 미래 방향을 형성하는 전략적 접근.
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1. Identify the core characteristics and behaviors of [customerPersona] through qualitative and quantitative research methods. 2. Analyze the current [productCategory] offerings in the market to identify gaps and over-served areas from the perspective of [customerPersona]. 3. Explore emerging trends and technologies that could influence [customerPersona]'s preferences and expectations in the [productCategory]. 4. Develop a set of ideation criteria based on the unique needs, pain points, and desires of [customerPersona] that any new product or service should meet. 5. Generate a wide range of concepts that align with [customerPersona]'s insights and fit within the future vision of the [productCategory]. 6. Utilize a cross-functional team including members from R&D, marketing, and customer experience to enrich and refine ideas. 7. Employ rapid prototyping techniques to create tangible representations of selected concepts for [customerPersona] to interact with. 8. Conduct iterative testing sessions with [customerPersona], gathering feedback to further refine and validate the concepts. 9. Prioritize the concepts based on their potential impact on [customerPersona]'s satisfaction and their feasibility within the [productCategory]. 10. Develop a detailed plan to bring the top concepts to market, including product development, market entry strategy, and scaling plans. 11. Measure the success of the implemented concepts through key performance indicators (KPIs) such as customer satisfaction, market share growth, and return on investment (ROI). 12. Iterate on the process based on market feedback and the evolving needs of [customerPersona], ensuring continuous innovation within the [productCategory].
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